CD Funding Officially Becomes Navian Capital
March 23, 2015 (Cincinnati, OH) – Today marks the debut of Navian Capital, as the nationwide distributor of financial solutions announced the change of its name from CD Funding Group.
This is the final step in the launch of the new brand as Navian Capital expands its product line which includes market-linked CDs, structured notes, fixed, indexed, and variable annuity solutions. In addition to the broad product line, Navian Capital continues to deliver and advance its technological capabilities. With its proprietary web portal, Navian.Exchange, clients are able to gain access to a unique, customized system that allows the user to view product offerings, personalized marketing collateral, an advanced annuity comparison tool, performance tracking, a complete order entry system, and more.
“We are very excited to launch our new brand. The name change allows us to better reflect the broad product and service offerings we currently provide to our clients,” said Tim Bonacci, CEO and President of Navian Capital. “As Navian Capital, we are excited to continue to expand our product offerings, capabilities, and technology.”
Navigating Our Way to Navian Capital
As we have recently communicated, CD Funding is rebranding to better align with our expanding products and services. As CD Funding will begin operating as Navian Capital effective March 23, below are a few answers to questions you may have about our brand and services.
Why are we changing our name?
Under the name CD Funding, most thought we only offered Market-Linked CDs. However, we also offer notes, as well as fixed, indexed and variable annuities. As Navian Capital, we are excited to continue to enhance our product offerings and capabilities.
What does Navian mean?
Navian isn’t a word you will find in the dictionary, but to our employees and customer-base, we want to be a reliable, trusted source that provides guidance and helps to navigate the financial markets successfully. We utilize data and analytics to help increase transparency of products, as well as assist our clients with deploying a successful program via supporting analysis of relationship management activity, marketing effectiveness, and product reporting.
"Navi"gating with "An"alytics was the main genesis behind the name.
About Navian Capital
Navian Capital, formerly known as CD Funding Group, LLC, is a distributor in the structured products and annuity solutions to both bank and independent B/Ds as well as RIAs. We see our clients through the development, implementation, and marketing of proprietary and nationally-issued investment solutions. Established in 2005, Navian Capital is headquartered in Cincinnati, Ohio, with locations in New York, Boston, Naples, Louisville, Seattle, and Los Angeles. For more information, call 877.213.6570 or visit www.naviancapital.com